Louisiana businesses will inevitably rely on a name and the recognition of that name to help their bottom line. Often, success or failure goes beyond the simple reality of having a good product to sell, but in having a known name that customers trust and associate with getting what they want. However, there are instances in which the name of a building can result in business disputes, intellectual property disputes and other disagreements. It is in these circumstances that having an understanding of business law shows its true value.
A 19th Century building that had been refurbished and rehabilitated by a company after Hurricane Katrina and was transformed into a modern business is the subject of a dispute between the company and the city of New Orleans. The city has filed a lawsuit against the holders of the lease alleging that it is using the name -- St. Roch Market -- inappropriately by getting a trademark and opening another location in Florida with the same name.